The thing about idioms

When I asked the mob at work whether they had heard of the phrase 'Cowboys and Itchybums' they all looked aat me like I'd just come from amother planet. Nope, never heard of it.

Itchybum is (or at least was) a term (which may now be considered derogatory, no offence meant if so ... it is just a story ...) for an American Indian in the time of the wild west. So instead of Cowboys and Indians you could say Cowboys and Itchybums.

Well, looks like I am not the only person familiar with ths term. Behold, the lotion for your baby's itchybum (you will have to look closely ...).